Company Continues Building Relationship with Race Fans

ST. PAUL, Minn. (March 22, 2010) - Gander Mountain will be the primary sponsor of Front Row Motorsports' No. 37 Sprint Cup entry at the Martinsville Speedway on March 28.  The car will be piloted by veteran NASCAR driver David Gilliland, currently 35th in driver point standings in the Sprint Cup Series.
 
Gander Mountain became a sponsor because of the number of NASCAR fans who also enjoy the outdoors, according to Steve Uline, Gander Mountain's executive vice president of marketing. The company will also sponsor Gilliland's car for the August 1 Sprint Cup race at Pocono Raceway.
 
"David Gilliland is an avid outdoorsman, as are many NASCAR fans," Uline said. "One of David's favorite pastimes outside of NASCAR is fishing. He understands Gander Mountain's 'We Live Outdoors' culture and is the perfect driver to help us take our message to race fans."
 
In June of 2006, Gilliland stunned NASCAR fans nationwide by winning the Meijer 300 at Kentucky Speedway, becoming one of only two non-Cup drivers to win a Nationwide Series race that year.
 
Gander Mountain, with 119 stores in 23 states, is the nation's largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. The company offers thousands of products in its online store and now includes free standard shipping. In addition, the site now offers a firearms department with a broad selection of ammunition, rifles, handguns, shotguns and accessories.
 
Commenting on Gander Mountain's sponsorship, Gilliland said, "We don't have grand illusions of winning a championship this season, but we want to run consistently in the top 25.
 
"When I'm not racing, I love to spend time fishing with my family and friends.  It's a thrill to show off our partner, Gander Mountain, by running strong at Martinsville."
 
About Gander Mountain Company:
Gander Mountain Company, headquartered in Saint Paul, Minn., is the nation's largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors" culture, Gander Mountain dedicates itself to creating outdoor memories.  There are now 119 conveniently located Gander Mountain outdoor lifestyle stores in 23 states.  For the nearest store location, call 800-282-5993 or visit www.GanderMountain.com  Gander Mountain is also the parent company of Overton's (www.overtons.com) a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts. 
 
About Front Row Motorsports with Yates Racing:
Front Row Motorsports was formed in 2005 by restaurant entrepreneur Bob Jenkins. Since that time the team has entered a car in the NASCAR Sprint Cup Series and NASCAR Nationwide Series. In 2010, Front Row Motorsports with Yates Racing will partner with Ford and Roush/Yates Engines to field a three-car operation based in Statesville, N.C. The team will field the No. 34 Long John Silver's Ford driven by Travis Kvapil, the No. 37 ExtenZe Ford driven by Kevin Conway, and the No. 38 Taco Bell Ford driven by David Gilliland.
 
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Gander Mountain Contact:
David Ewald
Direct: 651-290-6276
Cell:    612-490-2650
 
Front Row Motorsports with Yates Racing Contact:
Shari Spiewak, Account Executive
Breaking Limits
403 Gilead Road, Suite A
Huntersville, N.C.  28078
Phone: 704-766-9063
Cell: 704-200-1779
E-mail: sspiewak@blmarketing.net